KCHW Underwriting (Sponsor for around as little as $3 per day!)

What is “Underwriting” and what are “Credit Announcements”  :

While listener-members are important sponsors of KCHW, we also welcome and need support from local businesses and other non-profits via underwriting. Underwriting credit announcements are brief identifying messages broadcast on KCHW to recognize businesses and organizations that provide financial support for our programming. By underwriting a KCHW program, a business contributes to KCHW operations and is acknowledged for it during that program. Businesses may underwrite with money or with a trade of goods or services.

What underwriting is not:

Underwriting is not advertising. KCHW is committed to our non-commercial status and adheres strictly to the FCC's definition of non-commercial.

So why underwrite? So that your organization or business can:

 - Receive radio exposure and support KCHW’s local, community powered programming at the same time.

 - Build relationships with KCHW listeners, members, volunteers; as well as with the communities served by the station.

 - Enhance your reputation and gain public recognition as a supporter of community radio.

 -  Receive additional perks such as listings and links to your business from KCHW’s website.

    And MOST importantly with an average of only 2 announcements per hour, your announcement will never     get lost in a flurry of commercials! Our listeners will notice, remember and appreciate businesses and     groups who support their community radio station!

Scheduling Underwriting Credit Announcements:

 -Underwriting credit announcements are broadcast at the beginning and/or end of program hours.

-The maximum duration of announcements is 15 seconds (20 seconds for non-profit organizations).  Announcements for morning news and weather reports are limited to 10 seconds.

-The minimum frequency for an announcement is once daily in 13, 26 or 52 week plans.

-Businesses and organizations that promote or present events may underwrite a selection of various   programs for 2-3 weeks prior to their scheduled event. (Please see “Short-term Underwriting Rates and   contact KCHW for more information.)

Announcement and Script Guidelines:

The content of underwriting credit announcements must comply with KCHW and FCC regulations and are crafted cooperatively by KCHW and each underwriter.

KCHW's underwriting announcements may be prerecorded or read live. They are read verbatim, with neutral inflection and no music.

Announcements cannot exceed 15 seconds (20 seconds for all non-profit organizations) and KCHW reserves the right to accept or decline any announcement.

Announcements may include:

  - Underwriter’s name, location, phone number, business hours, web site, etc.

  - Factual, value-neutral description of the underwriter’s business, product line or service.

  - Identification of services, products, or brand names (without using qualitative or comparative language)

  - Slogans or marketing themes that identify (but do not promote) the underwriter.

Announcements may not include:

 

 - Qualitative, comparative, promotional language or endorsements

 - Calls-to-action, prices, or incentives to buy

 - Viewpoints on public issues or political candidates

 - Superlative descriptions

 - Direct relation to program content

Sample Script Templates:

“Support for KCHW comes from XYZ Hardware in downtown Chewelah, offering x, y, z since 1970.”

“Chewelah Morning is made possible in part by the staff and Doctors of ABC Clinic. Caring for your health since 1980. On the web at ABCclinic.com and in person at 102 Oak Street.”

"This program is supported by you, the KCHW listener member, and by ABC, whose product 123 is available at XYZ. They can be reached at...509-000-1234"

“Support for KCHW comes from XYZ Players in Chewelah, presenting “A Comedy of Errors” on Jan 1st at 8 p.m. ticket information at xyz.org. XYZ Players is a non-profit organization.”

Please contact:

scott@kchw.org or call 509-935-6627